AI Insights · Timothy · July 2021
Top 5 Ultracasual Games on iOS in Europe for Q2 2021
Discover the performance trends of the top 5 ultracasual games on the iOS platform in Europe during Q2 2021, including weekly downloads, revenue, and active users.
The second quarter of 2021 saw significant activity in the ultracasual games segment on iOS in Europe. Here, we take a closer look at the performance of the top 5 ultracasual games, based on data from Sensor Tower.
Jelly Dye：Satisfying ASMR Game from AI Games FZ experienced a notable trend in weekly downloads, starting strong with approximately 121K downloads in early April but saw a gradual decline to around 33K by the end of June. Weekly revenue showed a slight increase, peaking at about $1.4K in mid-May. The game's weekly active users dropped from around 191K at the start of April to approximately 56K by the end of June.
DIY Makeup by Crazy Labs had a strong start with weekly downloads peaking at about 136K in early April but declining to around 46K by the end of June. The number of weekly active users followed a similar trend, starting at approximately 198K and reaching around 162K by the end of the quarter.
Acrylic Nails!, also from Crazy Labs, maintained consistent weekly downloads, ranging between 41K and 68K throughout the quarter. Weekly active users showed a slight fluctuation but generally remained steady, starting at about 190K and ending at approximately 169K.
Fidget Toys 3D by Tran Dinh Hung saw a rapid increase in weekly downloads, peaking at around 88K in mid-May but then declining to approximately 60K by the end of June. Weekly revenue saw a modest increase, reaching about $155 by the end of June. The game's weekly active users peaked at approximately 205K in late May and then gradually decreased to around 127K by the end of June.
Draw it from Kwalee Ltd had a relatively stable performance in terms of weekly downloads, fluctuating between 15K and 44K throughout the quarter. Weekly revenue remained steady, averaging around $1.3K. The number of weekly active users showed a slight decline from around 94K at the start of April to approximately 62K by the end of June.
These trends highlight the varying performance and user engagement levels of top ultracasual games on iOS in Europe during Q2 2021. For more detailed insights, visit Sensor Tower.
